New York-based photographer Adam Kremer looks at our FW13 collection with a focus on construction. He says:
For this assignment I chose to focus on the theme of construction as this is a major concern in my work. I considered the idea of Made and Crafted as a contemporary reinterpretation of Levi’s design and history. Within the design I considered the line’s strong focus on material and design contrast - a two toned denim motorcycle jacket or leather bag, a flowing shirt with a hard pleated back, etc. Through these digital compositions/constructions I attempted to replicate these qualities where the photograph acted as my starting point to build upon, focusing on lines, shapes and movement that I witnessed in the garments.
Going further with this idea of construction and history, I chose to shoot model Charlotte O’Donnell in my Williamsburg, Brooklyn apartment/ studio - it used to be a textile factory, but now exists as a studio building that is in a constant state of construction/ deconstruction.